We all know that Digital Marketing is booming but unfortunately we don’t know the enough knowledge about digital marketing. In this article I hope you are getting enough guidance of digital marketing.
DIGITAL MARKETING DEFINITION
Digital Marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
DIGITAL MARKETING is the discipline of marketing which focuses on developing a strategy solely within the digital environment and the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products.
Digital Marketing is an advanced technology & it’s hard to believe that India has already 560 million internet user and increasing day by day which tends to increasing of digital marketing strategy.
DIGITAL MARKETING MIX
Mostly we know there are 4P’s of Digital Marketing but actually there are 7P’s of marketing. Let’s c what they are:
The 7Ps begins with ‘PRODUCT’. This could refer to a physical product, a service or an experience. Basically… anything that’s being sold.
Product includes design, technology, quality, and packaging. Brand utility Accessories, convenience are all comes in product marketing mix.
PLACE’ signifies where you choose to distribute or allow access to your product or service. It could refer to anything from a warehouse or a high-street store to an e-commerce shop or cloud-based platform.
Place includes Retails, Internet, Direct sell, Mail order, Wholesale and internet.
How much does your product or service cost? The price you set should reflect your customer’s perceived value of your product and should correlate with your budget. If your customer thinks your price is too high, you jeopardise losing a market that’s in it for a bargain, if your price is too low then you run the risk of losing that all-important profit
Another key factor to take into account is market competition; what’s the pricing strategy of your competitors? Is your price too low, high, or is it on-the-mark? Ultimately, the price of your product will always impact a customer’s perception of your brand and your market position.
Promotion refers to your advertising, marketing, and sales techniques. This could mean traditional advertising, via TV, radio, billboards, etc., or more modern methods, like ads within web content, ads on a podcast, email marketing or push notifications.
The way that you choose to communicate with your audience and promote your offerings will have a direct impact on the success of your brand.
When we get down to the brass tacks, it’s important for consumers to know that the brand they’re purchasing from or interacting with, are legitimate and, well, actually exist in real life. No Cat fishing here, thank-you. That’s where physical evidence comes in.
Physical evidence often takes two forms: evidence that a service or purchase took place and proof or confirmation of the existence of your brand.
It’s always important for both brands and customers to document their interactions and transactions. Why? Because… *queue dramatic music* GDPR, of course! Also things like keeping an eye on the bank balance or overheads or industry best practices.
Employees. Those people who are involved in selling a product or service, designing it, managing teams, representing customers… the list goes on. The ‘people’ element of the 7Ps involves anyone directly, or indirectly, involved in the business-side of the enterprise.
You don’t want a manager who lacks in people-skills. Employing and retaining the right people is imperative in both the long and short term success of your business.
Process. The 7th ingredient in our marketing mix – ‘process’ describes a series of actions that are taken in delivering the product or service to the customer. Examining the process means assessing aspects such as the sales funnel, your payment systems, distribution procedures and managing customer relationships.
Now, you may be thinking “wow! The 7Ps really do seem like they’re very helpful for perfecting marketing strategies and keeping brands on-point.
DIGITAL MARKETING TRENDS IN 2021
Digital marketing uses many of trends for marketing and some of them business or firms uses modern trends for product marketing.
There some modern trends which we can’t ignore in digital marketing. Let’s c what they are & why they are important for marketing.
If you haven’t already realized it, the dominance of artificial intelligence (AI) is here. It’s sure to be at the heart of global business and industry in the future – and it’s already taking over many simple jobs.
According to Techgrabyte:
“Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”
AI can analyse consumer behaviour and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services.
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.
It’s changing the face of digital advertising so swiftly that, according to emarketer, 86.2% of digital display ads in the U.S. will be programmatic by 2020.
Video marketing is one of, if not the, most important marketing trend today and likely for the next 5-10 years. These numbers show the importance of incorporating video into your digital marketing strategy in 2021:
70% of consumers say that they have shared a brand’s video
72% of businesses say that video has improved their conversion rate
52% of consumers say that watching product videos makes them more confident in online purchase decisions
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video
SOCIAL MESSAGING APPS
If you think social messaging apps are just for sending emojis to your friends, take a look at these numbers:
1.3 billion Monthly users are active on Facebook Messenger:
10 billion messages are sent between people and businesses on Facebook Messenger every month
WhatsApp has 1.6 billion active users and 55 billion messages are sent via every day
The top three social messaging apps – WhatsApp, Facebook Messenger and We Chat – have more combined users than Facebook or YouTube
These statistics show the popularity of social messaging apps, and since people are spending more time messaging each other, it makes sense to market your company’s products and services where your potential customers are hanging out.
Omni channel marketing was one of the buzzwords of 2020. While the phrase may now seem a little worn out, the strategy is as ripe and relevant as ever in 2021.
Omni channel marketing is the process of marketing across multiple platforms (such as social media, apps, email and blog) so you can connect with prospects on more touch points. When you do Omni channel marketing right, you can offer an enhanced user experience and cohesive brand message that drives people to action.
We can show some of modern trends of digital marketing but there are many more modern trends of digital marketing which can’t we ignore them such as:
- Augmented Reality (AR) & Immersive Technologies
- Conversational Marketing
- Influencer Marketing
- Visual Search
- Voice Search & Smart Speakers
- Browser Push Notifications
As digital marketing is on trending in times & times to increases for marketing. There are various courses & program are available for digital marketing & have a huge impact for gaining a knowledge of digital marketing.
Let’s see some of Digital Marketing courses & program
DIGITAL MARKETING PROGRAM & COURSES
Now a there are several program & courses are available for digital marketing & we are confused which are the best program to choose for learning of digital marketing.
Digital Deepak Internship Program (DDIP)
This program is the best internship program available for digital marketing learning. Digital Deepak has a huge impact & one of the best mentor for digital marketing. In his program he cover all aspects of digital marketing with live interaction with fellow interns who join his program. Know more about Digital Deepak you can visit digitaldeepak.com.
- Digital Vidya
- Learning Catalyst
- Digital Academy India
- Internet Marketing School
As progression is a huge in digital marketing due to this there is huge job opportunities in digital marketing. We can choose career in digital marketing.
CAREER IN DIGITAL MARKETING
Digital marketing is a wide field and there are plenty of avenues which you can go down if you engage in it. If you want to learn something every day, you can even move up the ranks and become a manager. However, there are several other reasons why digital marketing can be a profitable venture for you.
- Utilization of skills
- Versatile Field
- Evolving Industry
- Working in a diverse environment
From last few years we can see there are many profession in digital marketing and millions of peoples choose career in digital marketing. Let’s c some of profession in digital marketing.
- Digital Marketing Manager
- SEO Manager
- Content Writer
- Social Media Manager
- SEM/PPC Expert
- Email Marketer
- Web Analyst
- Marketing Specialist
In this we have discuss about digital marketing for beginners. What are the trends uses of digital marketing? A career in digital marketing is highly lucrative if you play your cards right. You need to keep your learning spirit active and you should always aim high. Never be complacent when you are opting for a career in digital marketing – you will always have room to improve.