You’ve heard the buzz. “Content is king,” they say. “Content is everything,” even. In all of the attempts to get you to read about content marketing, publishers everywhere have injected so much hyperbole and hearsay that it’s hard to discern the real advice from the cruddy clickbait that isn’t worth your time. We say enough with the crud!
What is content marketing?
Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets.
Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. It can boost factors like brand awareness, sales, reach, interactions, and loyalty
By honing in on effective content marketing, you can do just that — and as a result, increase conversions, improve brand awareness, boost revenue, establish yourself as an industry leader, and more.
Why is content marketing important?
Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. It can boost factors like brand awareness, sales, reach, interactions, and loyalty.
- Educate your leads and prospects about the products and services you offer
- Boost conversions
- Build relationships between your customers and business that result in increased loyalty
- Show your audience how your products and services solve their challenges
- Create a sense of community around your brand
Now let’s look at the various types of content marketing.
Types of Content Marketing
There are many types of content marketing that you may choose to incorporate in your strategy — here are some of the most common:
1. Social Media Content Marketing
With over 3.6 billion global social media users, it’s easy to understand why so many businesses invest in social media marketing. There are a number of platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat) to work with and several ways you can create and share content on each of them (e.g. photos, live videos, pre-recorded videos, stories).
2. Infographic Content Marketing
Info graphics display content, information, and data in an easy-to-understand, graphic format. With a mix of simple wording, short statements, and clear images, info-graphics are a great way to effectively communicate your content. They work well if you’re trying to distill an educational and/ or complex topic down so all audience members can understand it.
3. Blog Content Marketing
Blogs are powerful type of inbound content and allow for a lot of creativity in terms of their purpose and topic. With a blog, you can do things like promote other internal and external content and blog articles via links, add social share buttons, and incorporate product information.
4. Podcast Content Marketing
A 2020 survey found that 49% of 12-to-32-year-olds in the U.S. had listened to a podcast within the few months, with an average of six listening hours a week. For this reason, many businesses and media outlets have began creating and sharing their own podcasts.
Podcasts allow for a lot of creativity as they can be about any topic of choice. Additionally, you determine other factors related to the podcast such as cadence of episodes, who’s on the podcast, where you advertise the podcast, and how long episodes are.
5. Video Content Marketing
According to Wyzowl research 69% of consumers say they prefer to learn about a brand’s product or service through video. Additionally, video marketing can boost conversions, improve ROI, and help you build relationships with audience members. You may choose to share your video content on social media platforms, landing pages, or on a co-marketer’s website.
6. Paid Ad Content Marketing
Paid ads can help you reach a broad audience and allow you to position yourself in all of the places you want to be seen — paid ads are especially beneficial when paired with inbound marketing. There are many places you can share paid ads including on social media, landing pages, banners, and sponsored content.
Tools Needed to Implement Content Marketing
- SEO Tools for Keyword Research
- Content Research Tools
- Editorial Calendar
Content Marketing Strategy
- Set SMART goals.
- Determine your KPIs.
- Choose your content channels.
- Decide on the type of content.
- Set a budget.
- Create and distribute the content.
- Analyze and measure results.
To learn more about content marketing strategy stay tuned for further updates.