What is marketing?
In a Dilemma to understand about marketing and law of marketing.
In this article you are going to learn all about marketing.
“Marketing is enthusiasm transferred to the customer ”
”Aim of marketing is to know and understand the customer so well the product or service fits him and sell itself…”
– GPETER DRUCKER.
MARKETING is the process of getting potential clients or customers interested in your products and services. The keyword in this definition is “process“; marketing involves researching, promoting, selling, and distributing your products or services. The study of market, consumer behaviors and it analyses the commercial management of companies in order to attract, acquire and retain customers (hopefully instilling brand loyalty) by satisfying their wants and need.
Marketers are always creating relationship. Relationship with customer and the marketer.
In Digital era, Digital Marketing is a one of most important part of strategy in business and companies spend millions on marketing i.e. Digital Marketing.
“Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does’.” – SANJAY DHOLAKIA
DIGITAL MARKETING is the discipline of marketing which focuses on developing a strategy solely within the digital environment and the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products.
Digital marketing is advanced technology which refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
It is hard to believe that India has already 560 million internet user and increasing day by day which tends to increasing of digital marketing strategy, and can expect to see a continued increase in the variety of wearable devices available to consumers.
Do you know, some of the brands like Google, Zoom & Xerox etc. haven’t spent money on marketingto create their brand but they always to creating an honest brand experience and focused to user engagement.
Laws of Marketing
What you think that marketing is all about creativity?
No, Marketing is based on science and phycology. Marketing should be done in such a way that customer can believe easily.
Being first in the mind is everything in marketing… Marketing is a battle of perception, not product, so the mind takes precedence over the marketplace.
Whenever new product launch in market there is demand in market. Do you know why?
Here is your answer because marketing is always start before the creation of new product which helps to start understanding customer & its needs that leads to creating a better product that fits .
Marketing means promotes their products & attract customer towards our product and engaged them by convince with marketing skills in a unique way.
Marketing is about sending right message, to right person, at right time.
Marketing is an end to end process with the purpose to build a brand and capture a position in the minds of the customers.
Marketing is not just about selling but also keeping an existing customer for a life by provide a good service products & communicate with them .
Marketing is a game of perception and product is a game of reality. Marketing never be more important than the product. Great products sells itself. Always focus on the making a product brand.
Great products converts your customers into brand ambassadors and everyone should keep in mind world of mouth marketing is the best channel of marketing ever.
Some Components of Marketing
· Consumer behaviour
The term ‘Marketing Mix’ is a foundation model for businesses and refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market
Importance of communication skills
Good Marketing is all about good communication.
Communication can be defined as a process of exchanging of information from one person to another through an effective medium of exchange Communication helps move products, services, and ideas from manufacturers to end users and builds and maintains relationships with customers, prospects, and other important stakeholders in the company.
Communication is used to develop marketing processes for creating design briefs, content strategies and marketing plans. It’s also a vital skill when providing feedback on images, copy and campaigns.
A marketer needs to have good interpersonal skills. It is important to create an emotional connection with your clients which help to building and maintaining relationship.
At last, Communication is the only key through which the marketers can spread the word about their products to the customers.
Traditional Marketing v/s Digital Marketing
Today, in digital era Digital marketing has a huge impact and emerged as one of the fastest growing industries across the world but cannot over take Traditional marketing.
Marketing is doing both ways but main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.
Traditional marketing having some pros like Impactful , permanent & memorial while some cons also like hard to measure, expensive & no direct interaction.
Digital Marketing having pros like Engagement, Measurable & targeted and some cons like potentially annoying, less permanent & constantly evolving.
CATT Marketing Funnel Fundamentals
It is important to generate sales through marketing. To have a proper knowledge of the market for generating more wealth we follow the CATT funnel. CATT funnel is based on your niche. The more you know about your niche the more wealth you can generate. To know more about the Funnel, we follow the following formula as:
Here ^ denotes power.
n is the NICHE = Niche defines your success & wealth. Niche is finding the right market requirement and fulfilling that requirement with your skills and interest. The figure below shows what niche is:
The above figure shows how to find your niche. To find the proper niche you should satisfy all the three conditions required. The three conditions are as follows:
1. You must be passionate.
2. You must have talent.
3. And should be market requirements for your passion and skill
Sometimes people fail if they do not complete these 3 conditions. They lack either of the conditions. So, it is necessary to have all the three key requirements to find your niche and achieve the success you needed.
C is the CONTENT = Content is the king so,the most important factor is creation of content and create useful content in the form of blog, videos ,ebooks, emails webiners to attract people from your niche towards the products and service.
A is the ATTENTION = It is important to bring the attention of your target customer to your content after creating it; organic traffic does not come into play much for most of the content. You have to spend a little amount of money to bring the attention of the content in a huge amount but it’s worth it depending upon the Return on Investment. Attention can be grabbed through paid google ads, SEO & social media platforms.
T is the TRUST = Building trust is the important factor for building brands, and it takes time. The more the trust the more the strong brand is built. Trust can be built by repetitive engagements, deep marketing hook the user, interacting more with customers and social proof.
T is the TRANSLATION = Now, final step of the funnel after building trust , niche is selected it is easy to converts leads into customers through natural sales.
Integrated Digital Marketing
Integrated Marketing is a strategic approach to integrating communications and interactive experiences targeting defined audiences and individuals which coordinates all aspects of marketing of a brand.
Integrated digital marketing is a method of engaging customers and prospects with your company or brand that combines all parts of marketing communications to work together and assist the customer along their journey of awareness to loyalty and advocacy. digital marketing communications include advertising, sales promotion, public relations, direct marketing, and social media as well as customer support and customer relationship management. Digital marketing strategies rely on all the tactics, methodologies, channels, media, and tools to work together toward a defined goal that is centered on the client or customer needs
Integrated digital marketing module
- Email Marketing
- Search Engine Optimization (SEO)
- Social Media Content Marketing
- Paid Advertising
- Search Engine Marketing
Personal branding is a unique angle through which we can enter a competitive world and it is something that is the unique combination of skills, experience, and personality that you want your followers to see.
Personal branding is the practice of marketing people and their careers as brands. Your personal brand is how you promote yourself and more you draw focus to your uniqueness , the more successful you’re likely to be.
It is the telling of your story, and the impression people gain from your online reputation.
When you consistently tell your story and share snippets of your personality with your audience across social media, you will notice more people actively engaging, following, and sharing your content.
One of the biggest reasons for creating a personal brand is to warm up this powerful group of people who are waiting to take action on anything you have to offer.
“Your personal brand is what differentiates you from others.”
“Your personal brand is a promise to your client… a promise of quality, consistency, competency and reliability.”
Mass Trust Blueprint
To create a own brand trust what we have need build.
Some steps to be followed to success:-
Learn: Learn new skills to make your concepts clear, read the facts & procedures (Learn through online digital courses)
Work: After learn new skills implement them through practice in your daily life. Practice makes a better & best.
Blog: Start write a blog with the combination of work you done & experience you got & writing improves new skills.
Consult: You have gained experience & implement your skills to start your consultancy.
Mentor: Now start mentoring other people upgrade new skills & gained more experience.
Start-up: Start your own company.
Now time to summarize, in this article you learn about
that it is science and game of perception and trust with this you can engaged a customer & need to understand market strategy. Marketing is all about to how to communicate, build a trust & making your own brand.
is a term which never go out of fashion. Need to choose your marketing method i.e. Digital & Traditional marketing. It’s important to choose your niche, importance of making your personal brand and mass trust blueprint.
This is all about marketing. I hope you learn something new about marketing.
Thank you for staying this far.
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